WELLNESS
Brand: JD Williams
Campaign Title: We dare you
My Role: Lead Creative
Concept:
Our wellness creative campaign challenges the misconceptions surrounding midlife and exercise by spotlighting vibrant, active women who defy stereotypes and inspire others to prioritize fitness at any age. Debunking the myth that midlife means slowing down.
Each element of the campaign is crafted to celebrate the diversity and resilience of midlife women.
A two day shoot with 4 very inspiring women.
