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ANTHOLOGY

Brand: JD Williams

Campaign Title: Anthology by JDW

My role: Lead Creative

'Anthology': A celebration of timeless elegance, sophistication and individuality of midlife women through a collection of luxury fashion pieces.

The campaign is centered around the concept of embracing one's unique style. Anthology isn't just about blending into the crowd—it's about doing so with a wink and a nod, sporting a look that's deliberately average yet subtly stylish. Redefining what it means to be stylish and chic as a midlife woman.

A one day shoot in London & one day shoot in studio.