MOST WANTED
Brand: JD Williams
Campaign Title: Autumn’s Most wanted
My role: Lead Creative & Art Director
A campaign designed to inspire women to embrace their individual style and elevate their winter wardrobes with versatile key pieces.
This campaign showcases how to effortlessly transition from casual to sophisticated looks, ensuring you're always fashion-forward no matter the occasion.
The heart of our campaign lies in demonstrating the art of styling up or down. Through visually captivating content, we presented a series of fashion vignettes that illustrate how to effortlessly transform your ensemble from day to night, desk to dinner, and everything in between.
