Portfolio
Currently a creative lead for JD Williams with a passion for story telling. From brainstorming concepts to orchestrating seamless executions, I thrive on turning ideas into reality.
Wellness
Challenging the misconceptions surrounding midlife women in exercise and wellness
Fit studio
Giving Simply Be customers a glimpse into where the magic happens – The fit studio
ANTHOLOGY
A celebration of timeless elegance, sophistication and individuality of midlife women through a collection of luxury fashion pieces.
MOST WANTED
A campaign designed to inspire women to embrace their individual style and elevate their winter wardrobes with versatile key pieces.
DENIM
Putting Simply Be’s denim to the test by using dance to show the comfort fit of Simply Be’s denim range.
VALENTINES
Redefining the concept of romance and intimacy for midlife women for Valentines Day.